Hi, I'm Murtuza!

Product & Strategy Designer @ IBM passionate about creating simple, user-centered experiences..

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My Story

From curiosity to a craft that moves businesses

Design taught me to listen, ask the right questions, and see problems from different perspectives — and then find the right solution, not just any solution.

BEFORE

Commmerce graduate, curious about why some products felt easy and others didn’t.

I wanted a career that combined creativity, technology, and business — but I didn’t yet have the words for it.

The Challenge

Most enterprise software was built around technology, not people.

I kept seeing systems that were technically sound but hard to understand and adopt. Users were paying the cost.

The Challenge

Most enterprise software was built around technology, not people.

I kept seeing systems that were technically sound but hard to understand and adopt. Users were paying the cost.

The Turning Point

I discovered that design wasn’t about looks — it was about decisions.

It’s about understanding people, asking the right questions, and choosing the simplest path to a real outcome.

The Turning Point

I discovered that design wasn’t about looks — it was about decisions.

It’s about understanding people, asking the right questions, and choosing the simplest path to a real outcome.

Today

I bridge business goals, technology, and human needs through UX and AI strategy.

My goal is simple: turn complex problems into intuitive, meaningful experiences that move real metrics.

Today

I bridge business goals, technology, and human needs through UX and AI strategy.

My goal is simple: turn complex problems into intuitive, meaningful experiences that move real metrics.

My Skills & Toolbox

These Are My Skills

Product design

UX research

Interaction design

Design systems

Prototyping

User flows

Usability testing

Visual design

Information architecture

Tools powering my work

Figma

Adobe CC

Mural

Framer

Notion

ChatGPT

Perplexity AI

Gemini

Selected Work Samples

Banking

Conversational AI

Enterprise UX

AI Knowledge Assistant for Banking Operations.

A GenAI knowledge assistant for bank employees — every answer cited, verifiable and safe to act on.

View Case Study